vertrical – CI

Objective

The goal was to create a logo and style guide for the company vertrical.
Friendly and serious, casual and professional.

About Vertrical

vertrical is a software engineering company specializing in high quality and personalized solutions on a cloud basis. A casual high-tech lifestyle supported by flat hierarchies is the workstyle of Vertrical

First Variation

In the first variation the client wished to focus on the words ‘verify – trim – calculate’ as those are the three components the company name is made of.

Change of Goal

Over time the goal of the company changed and therefore, the logo needed to be adapted. Until now the company has a strong agile life circle.